Visualization Innovation - Last Tuesday we presented a workshop at Stanford's 8th Innovation Journalism conference which created a collective view of the Great Transformation that IT is driving, and its effects on Journalism. Click to see the video.
Eileen Clegg of www.VisualInsight.net helped create the Visual Puzzle to represent the Great Transformation that Journalism is undergoing - we used the puzzle pieces to get participants to share their thoughts and together craft a sentence about the transformation from each table reflecting the future of journalism with changes in Technology, Journalism and the Knowledge Ecology. This video shows it all coming together, into a picture of re-birth and new growth. The roots are strong. Narrative will live in new ways in the Great Transformation.
Thanks to Irene Nelson for Graphic Recording and pulling the puzzle pieces together.
Credit to Bill Daul for great photography and Video animation using Animoto.
Thank you to all InJo8 participants - I hope you enjoyed it as much as we did!
Mei Lin
Sunday, May 29, 2011
Monday, May 23, 2011
A Panel Looks into Earned, Owned & Paid Media
Monday's first panel on "Earned, Owned and Bought Media" included four speakers presenting a wide range of views. As moderator Lou Hoffman explained previously:
"You have journalists acting as communicators, promoting their stories through Twitter, Facebook and other social media platforms. You have communicators acting as journalists, churning out newspaper-like copy. You have companies supplementing – some might argue bypassing – third-party media in creating their own media properties that reflect many of the same tenants of their objective brethren."Lou Hoffman , CEO of the Hoffman Agency, a communications consultancy that specializes in markets of complexity. He blogs on storytelling through a business prism at Ishmael’s Corner and introduced the speakers, yet it's also worth noting that his company works with owned, paid and earned media for their clients.
Fredrik Winterlind, VP of global marketing at Black & Veatch brought the corporate perspective to the table, expanding eloquently on how a combination of owned, earned and paid media has been a successful blend for Black & Veatch.
I spoke about being a first generation digital native and not realizing I was a journalist for ten years after I began writing professionally, since I came from being an engineer and gradually moved toward new media. I just never thought of myself that way until others began describing me as such. I also tried to provide a perspective on how I've witnessed various companies using owned media publications as part of their business model, marketing and general communications outreach.
Tom Foremski, the former Financial Times reporter and founder of Silicon Valley Watcher commented on values of traditional journalism translated to new media as well as answering questions about relevance of owned vs. earned media and the trust element.
Much of the session, as planned, was moderator and audience Q&A. It was a short session, but it touched on why owned and earned media are becoming more pervasive and necessary.
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Sarah Granger is an award-winning writer and new media strategist, and founder of the Center for Technology, Media & Society.
IJ8: Morning Keynotes
Following the Welcome by Sven Otto Littorin, IJ-8 Communication Track Chair and David Nordfors, IJ-8 Chair, Geoffrey Moore, Venture Partner at Mohr Davidow Ventures spoke at length about "Innovation, Communication and the Enterprise." While the first part of his talk came from high-tech history, the latter part delved into his own personal observations about where media is going and what that means for the future.
After the first panel, Sven Otto Littorin spoke in more detail about "Why Innovation Isn't a Hot Election Topic (Yet)" and his views on politics and innovation, which differed somewhat from Stanford's Vice President of Public Affairs, David Demarest's perspective as a former White House communications director. Demarest spoke on "Building an Organization on Innovation" relating to his experience at Stanford and its known culture of innovation. He also shared a bit about how Barack Obama has focused intensely on innovation as a priority both as a candidate and a president and why that has been contrary to most politicians and members of governments.
Following that, David Burk, Senior Vice President of West Coast Digital at Fleishman-Hillard provided what he hoped to be a controversial presentation on "Algorithms and Antipathy: The Polarizing Nature of Communications Today," exploring modes of analyzing the changing landscape of media and new media.
Burghardt Tenderich spoke last on "Marketing and Public Relations, RIP" making the point that traitional marketing and PR methods are dead and we're now in a new paradigm, fitting in with the previous panel. This group all gathered for Q&A, engaging some on the political topics of innovation as well.
Saturday, May 21, 2011
Mon May 23: Earned, Owned and Bought Media
By Lou Hoffman:
The lines between media types have never been black and white. For exhibit A, look no further than the humble advertorial which blends advertising and journalism. But today’s media world has literally been turned upside down.
You have journalists acting as communicators, promoting their stories through Twitter, Facebook and other social media platforms.
You have communicators acting as journalists, churning out newspaper-like copy.
You have companies supplementing – some might argue bypassing – third-party media in creating their own media properties that reflect many of the same tenants of their objective brethren.
To sort through the chaos, I’m excited to be moderating the panel “Earned, Owned and Bought Media” with three distinctively different views represented.
Fredrik Winterlind, VP of global marketing at Black & Veatch (disclosure: B&V is a client), brings the corporate perspective to the table.
Sarah Granger has seen it all, starting a BBS at 14 and working in arenas ranging from advocacy to politics to start-ventures.
And Tom Foremski, the former Financial Times reporter who has cultivated Silicon Valley Watcher into a must read for the digerati – has been espousing “every company is a media company” for some time.
It should be a lively discussion.
Lou Hoffman is CEO of the Hoffman Agency, a communications consultancy that specializes in markets of complexity. He blogs on storytelling through a business prism at Ishmael’s Corner.
Friday, May 20, 2011
Wed May 25: Mobile Media Design - Is the Medium Still the Message?
'Marisa Gallagher, VP, Executive Creative Director, CNN Digital; Prof Michael Shanks, D.School, Stanford University;
"The Medium is the Message" said Marshall McLuhan. There is no doubt this is true for newspapers, radio and television. Newspapers have their types of storytelling, television their. It's the limitations of these media that set their characters. These media technologies have forced their restrictions on the the storytelling, which has adapted to the means.
But the Internet is flexible, dynamic, it has almost no restrictions. It is a phone, a newspaper, a TV, a radio, a combination of all of them, and new unimaginable things beyond. Creating a new medium on the Internet is fast, and cheap.
On top of this comes the mobile revolution, making media even more flexible. Mobile media can adapt to people's movements, it can adapt to geographical location,and to what is happening in the near vicinity, at each moment.
CNN is now turning classical media design on its head. Instead of adapting the storytelling to the medium, new media are being designed to host the storytelling in demand. Is the world of media moving beyond McLuhan? Perhaps "the Message is the Message"?
One thing is certain: the storytelling is now driving the development of the medium, not only the other way around. And innovation is becoming the story of the day. It's a nested world.
Which innovation and design principles can make the best out of all this flexibility? And what does 'best' mean?
Mon May 23: Algorithms and Antipathy: The Polarizing Nature of Communications Today
If you’ve bought a book on Amazon.com, you have a profile. And if you use social media, you have multiple profiles—personal, professional, avocational. The fact is, however, that machines have complex algorithms that make many, many profiles for you, based on your behavior, at an astounding rate, and this has profound implications on what you know. Using the lens of a layman’s understanding of Quantum Physics and Quantum Computing, we’ll explore why machines have made both communicators and consumers of information polarized—and we’ll ask the question about what the big bang of information overload is doing to what we know and discover.
Mon May 23: Lasagna Journalism or How to Augment the Tablet News Experience
On a Knight fellowship at Stanford, I'm currently working on ways to augment the news experience especially on tablet devices both with my research and my startup, OWNI.
The Knight fellowship is a mid-career program for journalists and publishers that focuses on innovation and entrepreneurship to reinvigorate an industry that has still a tremendous potential for experimentation.
In my research I found that the best way to optimize the user experience in consuming and interacting with news is with I call "lasagna journalism" or "multi-layer reporting". Lasagna journalism is a new way to report stories or visualize data with layers of augmented reality, grahic animations, news games, digital comics and more.
I'm currently about to start a new venture here in Silicon Valley, called OWNI, that will offer app-stories to iPad users on different subjects relevant to them. Those apps will foster an ecosystem of media creatives (designers, developers, journalists) that will mutually benefit from our content platform and creation tools.
You can follow on Twitter @farano @OWNIus
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