Friday, May 20, 2011

Mon May 23: Algorithms and Antipathy: The Polarizing Nature of Communications Today

 David Burk, Senior Vice President, West Coast Digital at Fleishman-Hillard

If you’ve bought a book on, you have a profile.  And if you use social media, you have multiple profiles—personal, professional, avocational.  The fact is, however, that machines have complex algorithms that make many, many profiles for you, based on your behavior, at an astounding rate, and this has profound implications on what you know.  Using the lens of a layman’s understanding of Quantum Physics and Quantum Computing, we’ll explore why machines have made both communicators and consumers of information polarized—and we’ll ask the question about what the big bang of information overload is doing to what we know and discover.

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