With 350,000 apps available today in Apple's app store and 320,00 in the Android market, it is clear that many people want to experience the internet through the world of apps. But is mobile publishing really relevant? Where does quality journalism fit into the picture, and what value does mobile publishing bring journalism or writers? Could news apps breathe new life into long-form journalism through interactive storytelling, or is there simply a rush for print publications to transfer their content onto tablets and smartphones?
Drawing on their professional experience, panelists will delve into issues such as revenue and subscription models, access, user interface design, tablet psychology, and consumer behavior to piece together an understanding of where mobile publishing is headed.